In 2006, after a 35-year career in an entirely different industry (broadcasting), I was asked to see if I could help find funding for a large-scale project development in New Jersey, a sports complex for youth teams to meet and play. At the time, I had some connections and was intrigued by the idea of this system of raising money to fund projects. That began my adventure into the world of private placement project funding. After many years, following the Great Recession in 2008, I was fortunate enough to develop relationships after an extensive education in the world of Internet brokers vis a vis reality. It took several years to find and create good working relationships with genuine trade groups, and as a result of those relationships, was ultimately invited to act as an intake officer to some of them. The biggest lesson I have learned is about relationship building and communication of the concept of these programs to qualified clients. I have learned that the only way forward in this business is to have direct relationships to a group’s intake or compliance department. It has taken years to cultivate those relationships, as Trust is a huge issue in this industry. Relationships do not come easily when the real players are masked by the noise from the Internet. This is a relationship business and I strive to help separate the false from reality.